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Behavioral economics and the related field, behavioral finance, study the effects of psychological, social, cognitive, and emotional factors on the economic decisions of individuals and institutions and the consequences for market prices, returns, and the resource allocation.〔(【引用サイトリンク】title=A Behavioral Framework for Securities Risk )〕 Behavioral economics is primarily concerned with the bounds of rationality of economic agents. Behavioral models typically integrate insights from psychology, neuroscience and microeconomic theory; in so doing, these behavioral models cover a range of concepts, methods, and fields.〔 in 〕 Behavioral economics is sometimes discussed as an alternative to neoclassical economics. The study of behavioral economics includes how market decisions are made and the mechanisms that drive public choice. The use of "Behavioral economics" in U.S. scholarly papers has increased in the past few years as a recent study shows.〔(【引用サイトリンク】title=« Behavioral economics in U.S. (antitrust) scholarly papers - «Le Concurrentialiste )〕 There are three prevalent themes in behavioral finances: * Heuristics: People often make decisions based on approximate rules of thumb and not strict logic. * Framing: The collection of anecdotes and stereotypes that make up the mental emotional filters individuals rely on to understand and respond to events. * Market inefficiencies: These include ''mis-pricings'' and ''non-rational decision making''. == Issues == 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「behavioral economics」の詳細全文を読む スポンサード リンク
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